We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
Zeppelin is a multidisciplinary strategic design studio with an integrated team of branding, design and engineering professionals. System led thinking, has been the primary driver in our design process, be it for brands or spaces. Our core strength has been the integration of interior design and brand design capabilities to deliver meaningful design solutions.