Nirula's
Interior Design
We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
Backyard Cafe
Night Club
The backyard underground was conceived as a place for rebels away from the conformity of the regular pub scene. We worked on this 5000 sq ft basement property to create a space tuned to become a catalyst is creation of subcultures; in Music, Networking and Performing Arts. A busy tunnel of graffiti takes you to the underground to reveal a space that is warm and welcoming. The vibe has strong shades of mystery and re-affirmation of a counter culture in new thinking. Art and memorabilia pay homage to great thinkers and revolutionaries who in their own times were part of the "underground".