Nirula's
Interior Design
We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
Campus Shoes Retail
Retail Design for multiple locations
Campus is of the major homegrown players in the comfort and sports shoes category in the country. Campus shoes are value for money and known for their sturdy built quality. Zeppelin was awarded the mandate to design the retail experience for the entire retail footprint of campus shoes and then manualize the concept for easy execution. Our objective was to present a retail experience that would be at par with the very best of the international footwear and lifestyle brands while re-imagining the brand's own unique identity and style. Our design utilized robust materials and youthful finishes to achieve an environment that inspired existing customers and engaged early adopters.
The experience of visiting a campus store was planned to be fun, casual and un-intimidating. The design allowed the projection of the brand as a young lifestyle brand with a strong manufacturing and technology (Camp tech) story. Modulation withing the prescribed sets of materials allowed the retail spaces to become individually distinctive while retaining the refreshed new look.
