Campus Shoes Retail
Retail Design for multiple locations
Campus is of the major homegrown players in the comfort and sports shoes category in the country. Campus shoes are value for money and known for their sturdy built quality. Zeppelin was awarded the mandate to design the retail experience for the entire retail footprint of campus shoes and then manualize the concept for easy execution. Our objective was to present a retail experience that would be at par with the very best of the international footwear and lifestyle brands while re-imagining the brand's own unique identity and style. Our design utilized robust materials and youthful finishes to achieve an environment that inspired existing customers and engaged early adopters.
The experience of visiting a campus store was planned to be fun, casual and un-intimidating. The design allowed the projection of the brand as a young lifestyle brand with a strong manufacturing and technology (Camp tech) story. Modulation withing the prescribed sets of materials allowed the retail spaces to become individually distinctive while retaining the refreshed new look.