Nirula's
Interior Design
We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
AktivOrtho
Branding
The name AktivOrtho was coined by zeppelin around the idea of communicating the intention of the brand in a simple way while subtly hinting at its German lineage. The graphic identity now needed to reflect a sense of freshness and positivity that was often missing from similar services in this space.The logo incorporated a stylized human figure that illustrated the curve of rehabilitation. The curve represents the degree of wellness that is achieved normally through the rehabilitative process. Zeppelin designed posters, press advertisements, signage and other communication material for AktivOrtho.
