AktivOrtho

Branding

The name AktivOrtho was coined by zeppelin around the idea of communicating the intention of the brand in a simple way while subtly hinting at its German lineage. The graphic identity now needed to reflect a sense of freshness and positivity that was often missing from similar services in this space.The logo incorporated a stylized human figure that illustrated the curve of rehabilitation. The curve represents the degree of wellness that is achieved normally through the rehabilitative process. Zeppelin designed posters, press advertisements, signage and other communication material for AktivOrtho.