We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
Branding & Interior Design
Marine Drivve was conceived as an exclusive nightclub and courtyard venue. The multidisciplinary project involved brand design, naming and creating the entire concept for this party hotspot. The interiors and the visual language were designed to be marine themed. The brand design elements extended to creating menu designs, loyalty cards and eventually large format environmental graphics for the interiors.