Chai Garam

Branding & Kiosks

Chai Garam approached zeppelin design for re-branding and redesign of its kiosks. The small format QSR serves a selection of teas along with some quick to serve snacks. The brand was re positioned by zeppelin to equally focus on the food along with the teas. The new logo design and the tagline “pocket cafe” was deviced to communicate value as well as size. The new design used geometric interpretations of the tea leaf and a fresh color scheme to communicate the essence of the brand.