Nirula's
Interior Design
We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
Chai Garam
Branding & Kiosks
Chai Garam approached zeppelin design for re-branding and redesign of its kiosks. The small format QSR serves a selection of teas along with some quick to serve snacks. The brand was re positioned by zeppelin to equally focus on the food along with the teas. The new logo design and the tagline “pocket cafe” was deviced to communicate value as well as size. The new design used geometric interpretations of the tea leaf and a fresh color scheme to communicate the essence of the brand.
