We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
Branding, Packaging & Kiosks
Keventers was a dormant brand with a rich legacy in dairy products. The promoters of the brand wanted to re-launch the brand with revised aesthetics while not diluting the brand essence.The zeppelin branding team carefully studied the history and the lineage of the brand to create a nostalgic brand look that would excite the youth and position the product a shade more premium than what has been the consumer memory. We designed the new logo, packaging material and ultimately the kiosks. After the first four pilot formats were designed by Zeppelin, the clients commissioned a retail standardization manual which eventually became the guiding principle for the next 200 outlets. Zeppelin is now busy designing the next generation Keventers outlets.