We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
Seasons Tarudhan Valley
Branding and Brochure Design
We started by redesigning the Seasons Group brand which was now diversifying into hotels and resorts. The entire brand architecture was redesigned to accommodate the new fresh look. Ultimately we designed a set of collaterals for the Tarudhan Valley Resort, now managed by seasons group. The communication was written and designed keeping in mind the premium positioning of the property.