We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
“Daryaganj” the restaurant has been conceptualized with the idea of celebrating the legacy of Kundan Lal Jaggi, who was one of the great inventive pioneers of Tandoori cuisine.
The interiors and brand aim at transporting the patrons to a space that is a fusion between traditional Indian motifs and inventive modernism. The ambiance is epic in scale with a fusion of Indian art deco made to fit in a new age restaurant format. The design uses brass and wood to create a rich tonality while laser cut metal lattice work on mirrors create dimension and depth. Printed floor tiles contrast with faux marble flooring to create interesting zones and passages. The large double height bar at the end of the space adds to the grandeur and scale of the design.