Red Chillies Idiot box

Branding

Red Chillies Entertainment the flagship of Shahrukh Khan’s Media Empire, needed a new language for its television production brand called “Idiot Box”. Zeppelin reacted to the brief by focusing its ideation on a young “feel good” brand device - the television. The final option was a television set with a retro-futuristic look, something that has a present day visual appeal while ensuring that the logo does not become dated in times to come.