Branding & Packaging
When Jaquar, well known for its faucets entered the market for ceramics, enclosures and wellness, it appointed Zeppelin to re-think the brand from scratch. We started the project with a month long research across India to gauge consumer and influence perspectives. The report helped us device the new brand thought for Jaquar “experience bathing”. From here on, Zeppelin redesigned the complete brand architecture and positioning of the brand(s), the ranges and its super luxury offering Artize. Brand manuals were created for easy execution and synergy among all marketing communication from advertisements for newsprint, high-street signage to orientation centers and everything in between.