Nirula's
Interior Design
We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
Jaquar
Branding & Packaging
When Jaquar, well known for its faucets entered the market for ceramics, enclosures and wellness, it appointed Zeppelin to re-think the brand from scratch. We started the project with a month long research across India to gauge consumer and influence perspectives. The report helped us device the new brand thought for Jaquar “experience bathing”. From here on, Zeppelin redesigned the complete brand architecture and positioning of the brand(s), the ranges and its super luxury offering Artize. Brand manuals were created for easy execution and synergy among all marketing communication from advertisements for newsprint, high-street signage to orientation centers and everything in between.
