We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
Interior Design + Branding.
When Jaquar, well known for its faucets entered the market for ceramics, enclosures and wellness, it appointed Zeppelin to re-think the brand from scratch. We started the project with a month long research across India to gauge consumer and influencer perspectives. The report helped us device the new brand thought for Jaquar “experience bathing”. Zeppelin went on to design the complete retail experience for Jaquar across formats from company owned experience centers to dealer stores. We have designed 22 brand experience centers for jaquar and more than 300 retail stores across the country.