We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
Zeppelin received the mandate to design some of the key flagship outlets for India's leading brand of salons. We worked very closely with the clients retail team to study the every day operational procedures of the brand and devise location specific schemes that are relevant to the scale and the needs of the specific franchise. The design steered clear of a "cookie-cutter" approach and tried to infuse design freshness through creation of bespoke spaces. Zeppelin design has till date designed 14 Looks salons.