We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
Maruti Suzuki Commercial
Maruti Suzuki is India's biggest passenger car manufacturer. When the company decided to enter the last mile transport segment, it commissioned a brand and retail design exercise that would differentiate this particular segment from the other three retail channels that the company operates. Zeppelin along with Dentsu Aegis commenced the project with a 6 week in dept design research to understand the segment and derive critical insights that would eventually lead us to create a design language optimal for the brand. The project also involved the design of the new commercial brand, the mnemonic and subsequently the retail design to facilitate a rapid pan-national retail roll out.