We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
We worked with the team at YUM foods to develop the next generation Pizza Hut restaurant concept. The project involved a complete re-think of all aspects of restaurant design and brand development. We also explored the deployment of this new aesthetics to smaller formats and take-away stores. The year long project culminated in the creation of a template for the brand's new restaurants by defining a whole new experience map and material story. The flagship restaurant pictures are from Mall of India, Noida. For Zeppelin it was some great learning, working with one of the worlds largest hospitality companies and being part of a cross national team while influencing and delivering at the very top of their strategic design process.