We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
The promoters of THEOS were looking to update their interior design language and present a more premium look for their new bakery at sector 104 in Noida. The idea was to create an ambiance that was high on energy yet classical in design language. Deep wood veneer was paired with a checkered flooring pattern to create an evergreen classical feel. Vintage Victorian lamps and an arched facade gave the space an unique character. The design will be adapted to the other Theos outlets to bring uniformity across the assets.