We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
The Tingaland Concept manifests itself in the 7500 sq ft adventure arena which has been designed as the very colorful planet of Tingaland. Zeppelin worked closely with the clients to develop the different journeys that the kids and parents would embark on when they enter the arena. These journeys take them through a series of spaces such as reception areas and billing, Play areas, separate areas for toddlers, parents lounges, cafe and party area and group activity areas. The interior design concept revolved around creating an immersive and safe environment for young children and a worry free experience for the parents.