We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
Tingaland was conceived as an alternative experiential space for toddlers and pre-teens. We were engaged as overall brand and concept designers by the clients. Our Clients Diamond group had decades of experience in the kids content business through their popular comic books and magazines.
The brand design evolved post several rounds of primary research and focus group interactions. Based on insights from toddlers and 10 year olds we designed an unique universe for the Planet Tinga Characters. The characters were then designed by a professional illustration team based on content, storyline and concept created and fine tuned at our studio.
We created three primary characters :
TINGA DOJO : The alien space dog
BOXY : The Humane Robot
KEKE : The villainous Teddy Bear
All brand elements starting from Logo, Print Collaterals and super graphics for the spaces were then created, implemented and cataloged in a brand book.