Nirula's
Interior Design
We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
U-Clean
Branding
U-Clean is an innovative startup that is working hard to build India's first organized chain of laundromats focused on fostering the "do it yourself culture". Zeppelin worked closely with the founders to create a brand that does justice to the central brand proposition.
We created the brand logo, defined the colors and wrote the tagline that defines the brand "We love laundry". A host of co laterals, brand guidelines and the franchise docket was also created as part of this project.
