Nirula's
Interior Design
We worked with the new owners of Nirulas to redefine the interiors and present a young, approachable and vibrant format that would bring some of the old customers back while welcoming new ones. We created guidelines for multiple locations as the brand now moved towards focusing on smaller outlets that will only serve Ice cream. The Pilot for this new concept was created In Connaught Place, New Delhi and then adapted to the fresh batch of new stores.
The Backyard
Branding
The backyard was conceived as rustic, home grown and honest cafe brand catering to the youth who are jaded with the more antiseptic hospitality concepts that are on offer. The brand sought to communicate the feel of a casual DIY space with some fresh and sumptuous food. As part of the branding we designed the logo, the signage and the menu card. The zeppelin interiors team subsequently designed the tiny 850 sq feet cafe. Today "the backyard" is one of the most successful cafes in west Delhi. We went on to design the 5000 sq feet basement concept called the Backyard Underground at gurgaon.
