The backyard was conceived as rustic, home grown and honest cafe brand catering to the youth who are jaded with the more antiseptic hospitality concepts that are on offer. The brand sought to communicate the feel of a casual DIY space with some fresh and sumptuous food. As part of the branding we designed the logo, the signage and the menu card. The zeppelin interiors team subsequently designed the tiny 850 sq feet cafe. Today "the backyard" is one of the most successful cafes in west Delhi. We went on to design the 5000 sq feet basement concept called the Backyard Underground at gurgaon.